1. We aren’t a household name. (That’s your advantage.)

We don’t run a global retail empire. So we don’t price as we do. We spend on materials, design, and testing, not on billboards.

2. Built on our own technology: Barrier CT™

Some premium brands pay to licence famous waterproof labels. We invest in our own technology:

Independent lab tested: >25,000mm waterproof + 20,000 g/m²/24h breathability.

Field proven: in real conditions, from wet alpine storms to multi-day hikes. From the Himalayas to the Dolomites.

3. Not cheap. Just smart.

A €200–€450 hard shell jacket is still a serious buy. But because we’re digital-first, you get premium-level specs and build without the legacy markups.

4. Your purchase restores nature.

Certified B Corp + 1% for the Planet member.

For every item sold, we fund the re-greening of 100m² with Justdiggit, part of our mission to restore 100 million m².

5. Who this is for (and who it isn’t).

If you need a famous logo, we’re not for you. If you want long-lasting performance, clean design, and real impact — welcome.

P.S. Try it at home. Free shipping + easy returns. We'd like to earn your trust.

P.P.S. In Amsterdam? Drop by our flagship store, and we’ll help you choose the right setup.