Why 1% for the Planet matters?
One Percent for the Planet is all about making sure when businesses claim to give back, they really do. Members promise to donate at least 1% of their yearly sales to environmental organizations. The organization then certifies that those donations are real.
Their purpose is to inspire commitment and action so that the planet – and future generations – can thrive.
Their mission has three parts:
- To inspire commitment and action so that our planet and future generations thrive.
- To accelerate smart environmental giving and prevent greenwashing.
- Grow their pool of over $808 million in sales in environmental giving to date.
Cortazu & 1% For the Planet
Cortazu joins 1% for the Planet, the global network of businesses pledging to give back to environmental causes. By committing 1% of our annual sales to certified environmental organizations, we’re doing more than just making gear, we’re helping protect the natural world that inspires every adventure.
Why this matters:
- 1% for the Planet requires every member to certify their donations by submitting revenue and donation proofs, ensuring real accountability.
- Giving isn’t just about writing checks; at least half of our giving must be monetary, but we can also support through volunteer time, in-kind donations, or even advertising donations.
- Membership means more than giving; it helps brands tell the world what they stand for. Using the official 1% for the Planet logo signals to customers that Cortazu is serious about sustainability, credibility, and doing our part.