ABOUT JUSTDIGGIT

re-greening the planet

What if we told you we can re-green twice the size of Europe and provide water, food, biodiversity and a better life for millions of people and species?

Together with our partner Justdiggit we do just that. We are on a mission to make dry land green again by capturing rainwater and introducing sustainable agriculture to create healthy ecosystems. For now and in the future. 

WHAT WE DO?

Cortazu supports the re-greening projects of Justdiggit by investing in water bunds, dug in the Enkii area in Kuku Kenya. These bunds capture rainwater, so it has more time to enter the soil and restore it. This restoration also means that the seeds in the soil get to grow, re-greening and cooling down the area.

For each jacket sold, we re-green 62 square meters of land on the foot of the Kilimanjaro. This way we're able to support local communities and (re)growth of a beautiful piece of nature. While you can go climbing up the mountain topped with snow for a once in a lifetime experience or just enjoy the outdoors in everyday live.

how it works?

STEP 1 - LANDSCAPE RESTORATION

STEP 1 - LANDSCAPE RESTORATION

DEGRADED LAND IS RESTORABLE - Justdiggit jumpstarts large scale landscape restoration projects by retaining rainwater for vegetation and preventing erosion, flooding and land degradation. This creates local benefits for communities and the environment.

STEP 2 - PREVENT SOIL EROSION

STEP 2 - PREVENT SOIL EROSION

DIG AND OPEN UP THE SOIL - In dry areas where the soil is degraded, rainwater can no longer infiltrate into the ground. When it rains, water washes away unused. This causes erosion and washing away of the remaining fertile soil and seeds. This causes further land degradation and loss of vegetation cover. This negative vicious circle needs to be broken to restore and re-green the land by interventions.

STEP 3 - MAKE BEST USE OF THE WATER

STEP 3 - MAKE BEST USE OF THE WATER

HARVESTING THE RAINS - Almost everywhere on our planet it rains, even in dry areas. By using ancient water harvesting techniques combined with recent innovations, we enable rainwater to infiltrate the ground again. This makes it available for vegetation and seeds in the soil. It also stops further erosion and loss of fertile soil.

STEP 4 - RETURNING THE NATURAL VEGETATION

STEP 4 - RETURNING THE NATURAL VEGETATION

MORE VEGETATION MEANS MORE RAINS - By allowing rainwater to infiltrate into the soil, seeds will sprout and vegetation returns. To increase biodiversity and improve the livelihood of communities we complement this with planting trees, improved agriculture and agroforestry.

STEP 5 - RESTORING THE WATER CYCLE

STEP 5 - RESTORING THE WATER CYCLE

AN UPWARD SPIRAL - The restored vegetation brings more moisture into the air, which helps to create clouds and restores the water cycle.


STEP 6 - CREATING MORE GREEN WITH A LITTLE GREEN

STEP 6 - CREATING MORE GREEN WITH A LITTLE GREEN

GREEN AREAS GROWING TOWARDS EACH OTHER - Due to the renewed root system underneath, the soil becomes poreus and the water can easier infiltrate. This rises the aquifer and the vegetation will spread.

STEP 7 - GREENER LAND MAKES A COOLER PLANET

STEP 7 - GREENER LAND MAKES A COOLER PLANET

START DIGGING! - Trees and plants are the air-conditioning of our planet, that’s why it’s important to restore degraded lands. It has been calculated by the UN that 2 billion hectares of degraded land is restorable. This is almost twice the size of Europe!

Our ultimate goal is to restore these areas, but we can’t do this alone. Let us all pick up the shovel and re-green the land to cool down the planet!

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