Regreening efforts
Together with Justdiggit, we're on a mission to regreen over 100.000.000 m² of land.
the mission
For each product sold, we regreen 100 m² of land and inspire people to enjoy the outdoors with ethically produced products.
So far, we have helped to regreen over 10.000.000 m² of land together with our community as of 2026.
Justdiggit
What if we told you we can regreen twice the size of Europe and provide water, food, biodiversity and a better life for millions of people and species?
Together with our partner Justdiggit we are on a mission to do just that. We are making dry land green again by refertilising forgotten tree stumps via a technique with the local farms; called Treecovery (Kisiki Hai).
If we can warm up the earth, we can also cool it down.
Before
After
Treecovery
By recovering trees, we cool the micro-climate, reducing crop heat stress and water evaporation from the soil, which in turn increases water retention for other vegetation. Fallen leaves enrich the soil, enhancing fertility. Additionally, trees sequester carbon, reducing atmospheric CO2 and the greenhouse effect. They also attract birds and insects, which help spread regreening by dispersing seeds through their feces.
