Regreening efforts
Together with Justdiggit, we're working towards 100 million m² of landscape restoration.
Re-greening the planet with our products. 100m2 per item sold.
The mission
For each product sold, we regreen 100 m² of land and inspire people to enjoy the outdoors with ethically produced products.
So far, our contributions have supported an estimated 10,951,429 m² of landscape restoration in Kenya and Tanzania.
Justdiggit
What if we told you we can regreen twice the size of Europe and provide water, food, biodiversity and a better life for millions of people and species?
Together with our partner Justdiggit we are on a mission to do just that. We have worked together since 2017.
Justdiggit helps farmers make dry land green again, for example by regrowing trees from living tree stumps: a technique called Treecovery (Kisiki Hai, Swahili for "living stump").
If we can warm up the earth, we can also cool it down.
Mission in practice
Cortazu proudly supports the regreening efforts of Justdiggit in Singida, Tanzania, where local partner LEAD Foundation trains farmers in Treecovery.
By investing in innovative regreening techniques, we're helping to restore the natural landscape, improve soil health, and boost local biodiversity.
This restoration allows the dormant seeds in the soil to sprout, rejuvenating the area and contributing to the cooling of the local climate.
For each product sold, we regreen 100 square meters of land, directly benefiting the local communities and aiding the regrowth of Tanzania's natural beauty.
Whether you're embarking on an adventurous mountain climb or simply enjoying the great outdoors in your daily life, your purchase helps to restore and preserve our planet's precious ecosystems.
So far, our contributions have supported an estimated 10,951,429 m² of landscape restoration. Restoration takes several years, as ecosystems recover naturally. Follow the progress on the Justdiggit × Cortazu impact page.
You can take a virtual tour of the regreened areas and witness the impact of these projects firsthand by visiting this digital experience.
Treecovery
By recovering trees, we cool the micro-climate, reducing crop heat stress and water evaporation from the soil, which in turn increases water retention for other vegetation. Fallen leaves enrich the soil, enhancing fertility. Additionally, trees sequester carbon, reducing atmospheric CO2 and the greenhouse effect. They also attract birds and insects, which help spread regreening by dispersing seeds through their feces.
Treecovery works in four steps: select the stumps to regrow, prune all but the strongest shoots, mark them with a piece of coloured fabric, and protect them while the tree grows. Champion farmers train others in their village and count the trees; program coordinators check those counts on their visits.
Regreening with Justdiggit
What does Cortazu do with Justdiggit?
Cortazu has supported Justdiggit's landscape restoration since 2017. For each product sold, we regreen 100 m² of land.
How much land has Cortazu helped restore?
Our contributions have supported an estimated 10,951,429 m² of landscape restoration. Restoration takes several years, as ecosystems recover naturally. Follow the progress on the Justdiggit × Cortazu impact page.
Where does the regreening take place?
In degraded landscapes in Kenya and Tanzania. Recent project updates come from Treecovery in the Singida region of Central Tanzania, carried out with local partner LEAD Foundation.
What is Treecovery?
Treecovery (Farmer Managed Natural Regeneration, locally Kisiki Hai) helps farmers regrow trees from living tree stumps: select, prune, mark and protect. These are often indigenous species, adapted to the dry and hot climate.
What is the goal?
100 million m² of landscape restoration, together with Justdiggit.
Every product regreens 100 m²
Together with Justdiggit, for every product sold. Shop gear that gives back.
